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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Sigma Nu Tau induction recipients plus advisor Mary Schoonmaker

WNE Honors Local Entrepreneur and Inducts Rising Student Stars into Sigma Nu Tau

WNE celebrated entrepreneurial excellence recently with a special induction ceremony for the Sigma Nu Tau national academic entrepreneurship honor society. The event recognized both established community leadership and the promising potential of student innovators.

University News, Business
Headshot of Professor Ethan Jiang

Expert Insight: Ethan Jiang on Financial Literacy for Students聽

Yixiao (Ethan) Jiang, PhD, a WNE professor in finance featured on WalletHub, recently shared insights on credit cards for individuals with excellent credit. His expertise underscores the broader need for young adults to develop responsible financial habits early on.聽

University News, Business, Faculty
Approx. 35 students with faculty and team members from Country Bank and MassMutual stand in front of WNE banner.

The Fintech +AI 413 Startup Launch Series聽Kicks Off 2025 with New Ideas and Support from Country Bank

WNE's FinTech+AI 413 Startup Launch Series welcomes Country Bank as a platinum sponsor, expanding support for aspiring finance and tech entrepreneurs in Western Massachusetts.聽

University News, Business