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Department of Marketing

From Branding to Consumer Insights

The Department of Marketing prepares students to work in such fields as marketing management, marketing research/marketing analytics, digital marketing, event planning, and advertising, or to continue their education at the graduate level. The department offers dynamic programs for undergraduates, including Marketing and Marketing Communication/Advertising

Our faculty bridge the gap between theory and application through their diverse backgrounds as educators, business professionals, and consultants. 

College of Business News

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Five WNE basketball players, 3 men and 2 women, line up for a photo in jerseys and headbands.

WNE Basketball Players Team Up with 413 Elite Foundation to Support Springfield Youth聽

WNE basketball players joined forces with the Springfield-based 413 Elite Foundation to inspire local youth through the sport of basketball.聽

University News, Business
Students stand around table top poster presentation of their project called Club Caddy.

WNE Celebrates Innovation at 10th Annual Product Innovations Showcase

WNE hosted its 10th Annual Product Innovations Showcase at Rivers Memorial Hall. The event highlighted the ingenuity of students from the University's Product Development and Innovation (PDI) course.

University News, Business, Engineering
College of Business Business Analytics faculty and staff present to Big E administration

College of Business Showcases Big E Attendance Insights Through Student-Led Research

Faculty and students from the College of Business presented an impactful analysis of Big E attendance trends to BigE Administration as part of a semester-long project conducted by Business Analytics students in collaboration with the College鈥檚 newly launched Business Data Center.

University News, Business, Faculty